This is the simplest expression of what businesses do.
- They must create value.
- If they capture value, without creating any, they are gangsters.
- They must capture some of that value.
- If they create value and don’t capture any, they are either a charity or will go bust, because they can’t-
- Repeat.
- Repeat better, faster, more efficiently, creating more value to capture and do it again.
- Like a machine.
The Value Capture Machine demystifies business, explaining it as made up of these three simple actions. In this way, it is the simplest “business school” available.
It is also the simplest “business plan” creation tool. Too many great ideas get bogged down at the planning stage. The sooner you start taking action, creating value and capturing some, the sooner you can repeat, refining your initial plans as you go, because nothing ever goes according to plan.
The Value Capture Machine writes your business plan for you. As you learn about creating value, capturing value, and repeating this process, it tests your understanding of the process, collecting your answers into a completed business plan, that is both presentable and editable.
Try it now.