The Value Capture Machine is a series of 28 short articles to get you from zero to one on the road to business success. That first step is the most important, is often the hardest, and this is the best place to start.
It explains and helps you to understand, more simply and yet with more focus than any other start-up planning programme before, what you need to do to make your business a success.
Targeting the three key elements that will drive your business forward…
- how it creates value for customers
- how it captures some of that value for its stakeholders
- how it iterates and improves on this value-capture process, like a machine
… it leads you through all of the things you need to know before you need to start, while not stopping you dead in your tracks with things you don’t need to know.
It helps you build your entrepreneurial fire while it’s still burning at its brightest.
Even more than that, if you fill in the simple questionnaire on each page, the Value Capture Machine program will build a unique Business Plan that you can use as a pitch or funding document, without ever downloading a template, or writing a long document from scratch.
It will be formatted, complete and professional, showing all the value you intend to create and capture, all done while you’re learning how to enhance your business. You will learn how to plan your business without having to learn how to write a business plan – because they’re not the same things!
What you will learn:
That there are really two ways to create value (although the biggest value-creation in the world is a combination of these, and is right under your nose):
- cheaper
- better
The more of these you can do, the more value you can create for your customer, and the more customers you will get.
There are two ways to capture value:
- directly, through price
- indirectly, through other services or products
You have to really capture that value, separating it, monitoring the profit it generates so it can be re-invested.
To build a machine, you have to be able to control and assess your business.
- You will control the machine through Standard Operating Procedures and financial statements
- These give the ability to assess, improve and repeat the processes, to enhance value creation and capture.
In the real world
Traditional business plans are static descriptions of a best-guess scenario about an unknown future that will be judged on the quality of writing and formatting skills rather than the quality of idea. Instead, the Value Capture Machine gives you a dynamic system for building and running a real-world adaptive business.
Using question and answer forms, you can create a first draft of your business plan, with no effort required at the same time as deepening your understanding of your business model and what will create its success.
You start writing your plan while you are learning, so that you can develop your idea faster and start your business right away.
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